Marketing. From market signal to pipeline.
Research, campaigns, content, forms, leads and marketing results in one context.
Module status
No module under this team is waiting for its suite to start — every one of them is sold and available today.
Synapse comes with every paid plan as a platform layer and is not counted as a separate module.
Without shared context
The market never stops talking. Hearing it is somebody’s separate job.
The signal arrives from somebody else’s post, the topic comes out of somebody’s head, the draft lives in a document, the form emails the lead over, and the result is reconciled in a spreadsheet at the end of the month. Every step between them is made by hand — and it is there that where the lead came from goes missing.
- The release shipped on Monday and marketing found out on Friday, from somebody else’s post. Stated on the page for Market Intelligence
- The ICP exists as an old slide deck, and the competitors are watched “when there is time”. Stated on the page for Market Intelligence
- The topic comes out of somebody’s head or somebody else’s blog, and a month later it is judged “it worked / it did not” — with no criterion set before it started. Stated on the page for Content Hub
- The reporting sits in three places: the traffic in one, the leads in another, the content in a third. Stated on the page for Content Hub
- The form emails the submission over, and from there somebody copies it into the CRM by hand. Stated on the page for Web Pages
Below is the same path without those hand-made steps: the signal, the hypothesis and the campaign stay records in one system, and the lead moves on together with where it came from.
What this team does in Sintora
Researches the market before the decision: competitors, trends and opportunities in one workspace.
Turns a market signal into a hypothesis with a falsifier, the hypothesis into content, and the content into a line in the revenue.
Builds the site from a conversation and refines every block by hand on the canvas — with the forms landing straight in the CRM.
Runs visibility in search engines and in AI assistants — SEO, GEO and the tracking behind both.
From the signal to the pipeline
This team begins the chain
The chain on the Solutions hub is linear. The team has more edges than it shows, and the full list is in the block below. What is shown here is the other thing: the object that crosses the boundary of the department, and the module it lands in.
What happens inside
Your competitors watched by trackers you set up yourself: blog, sitemap, prices, backlinks, job ads, releases. Your own sources — the changelog, the pricing page, the blog, releases, documentation — are watched the same way: the first run takes a snapshot, after that the system shows the difference itself, and every source has an interval of its own.
The ICP and the buyer personas are a working object rather than a slide: objections from calls accumulate and are pulled into the messaging.
Market IntelligenceAn idea gets a success criterion and a budget for testing it before anything starts: the number at which the hypothesis counts as confirmed, and what it costs to find the answer.
Then a queue with stages: strategist, copywriter, QA, sign-off. The rule «Nothing leaves without a human sign-off» is published by the module as an undertaking marked «To be confirmed», and it names itself what is missing for you to check it.
Content HubA campaign gets a site with a structure rather than one landing page: pages with addresses of their own, more than one menu, nested navigation.
A preview before it goes out, and each page is published on its own.
Web PagesWhat goes next
SalesLead + source + intent
What does it
A form on the site is a form in the platform: the submission becomes a contact and a deal with the campaign attached, and nobody exports a spreadsheet on Friday.
Web Pages
What else leaves this team
The outbound half of a campaign runs on a list that does not belong to the campaign: sends, audit-page visits and video views sit on the contact rather than in a run’s report.
What this does not mean yet: Events do not fire between modules on their own today. The contact layer is shared, and the automation between this module and the rest of the platform is roadmap.
Video Email Prospector
The screen this team opens
- Hero: text and image
- Logo strip
- Features: icon grid
- Testimonials: three
- Figures
- Call to action
The modules under this team
Each one is a module of the platform with a page of its own. The team works inside them, not alongside them.
Understand your market before making decisions — competitors, trends and opportunities in one workspace.
Open the moduleTurns a market signal into a falsifiable hypothesis, the hypothesis into content, and the content into a number in the revenue line — written once and published everywhere.
Open the moduleAn agent builds the site from a conversation; you refine every element by hand on the canvas. Pages, menus and publishing in one place — with the forms landing straight in your CRM.
Open the moduleIncrease visibility in search engines and AI assistants with continuous optimization.
Open the moduleReads a prospect’s website, writes the email about what it found, films it, publishes an audit page for that one company, and books the meeting.
Open the moduleAcross the whole chain
What stands at no stage of the chain
Not every module under this team stands at a stage of the chain above. Here is what does not: what it does applies to everything already published.
SEO & GEO Intelligence
Grow visibility in search engines and AI assistants: continuous optimisation, generative engine optimisation and the tracking behind both.
Open the module
EU AI Act · Article 50
The Article 50 disclosure stands on the modules’ own pages, not here
This page does not restate them and does not make them stronger. Below is one part of the Content Hub page’s Article 50 section, in the same words — the part that page marks as the one it cannot show you. The rest, together with the status of every rule, stands on the modules’ own pages.
And the part we cannot show you
Machine-readable provenance
To be confirmedArt. 50(2) asks for more than a visible label: the output should also be detectable by a machine, through a provenance standard such as C2PA Content Credentials or an IPTC DigitalSourceType field. We undertake to carry one. No artefact we publish would let you verify that it is carried today, and nothing we have published names a standard or a date — so it is written here as an undertaking with the gap named, which is the only version of this sentence worth printing.
To be confirmed — A published undertaking, and nothing on this site would let you verify it yet. The line names what is missing.
What is missing: A file with Content Credentials in it, or a published statement of which standard is in use and from when.
No team works on its own. Here is who hands this one its context and who takes it on — every link goes to that team’s page.
Where the work arrives from
- Product — what the product actually does
- Leadership — the positioning and the goals for the quarter
From market signal to pipeline.
We will show how this team works in Sintora — on your processes, not on demo data.