CDP
One profile per person, assembled from every touch — site visits, campaigns, emails, calls and product usage — so sales and marketing argue about strategy instead of about whose number is right.
One person, not five records
The same human filling a form, opening an email and joining a call is recognised as one profile rather than duplicated across tools.
Intent you can act on
Repeated visits to pricing, a returning lead, a champion who changed jobs — surfaced as a signal, not buried in analytics.
Segments that stay true
A segment is a live query over the profile, so it updates itself. No exporting a list that is stale by the time it is used.
One number in the room
Marketing and sales read the same profile, so attribution stops being a monthly disagreement.
What CDP does
Identity resolution
Deterministic matching on email and account, with rules you control for the ambiguous cases, and a visible merge history.
Profile and events
Attributes, firmographics and a full event stream — page views, opens, replies, product actions — kept on the same profile.
Segments and scoring
Live segments and scores built from behaviour, fit and recency, available to campaigns and to the CRM without an export.
What stops being needed
Part of one system
CDP is where the platform decides who somebody is. CRM reads it for accounts, Marketing reads it for targeting, and consent recorded here is honoured everywhere else.
Працює на спільній памʼяті — Synapse
Кожна дія в модулі «CDP» лишає слід у спільній памʼяті компанії: документи, листування й рішення стають контекстом, доступним усій платформі. Це та сама памʼять, з якої відповідає Synapse і на якій будується Command Center — вона входить у кожен платний тариф, окремо її не купують.
CDP — подивитись у роботі
Одна модель даних, AI у кожному модулі — «CDP» працює разом з усім іншим у Sintora.